Tom Cruise the brand.Tom Cruise the brand is seen today as cool, stylish and sophisticated. Being married to Katie Holmes and hanging out with the Beckhams is not what we call an average lifestyle.
Cruise’s increasingly visible dedication to the controversial beliefs that accompany Scientology has produced brand instability and disastrous results. Most recently, on June 25, the German Ministry of Defense announced that “it did not want him to film United Artists’ upcoming WWII movie Valkyrie at the country’s Bendlerblock war memorial” because, according to ministry spokesman Harald Kammerbauer, Tom Cruise is affiliated with a cult.
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