Today was our first day back from our work experience. We had a lecture with Jon Kitto, which i enjoyed very much. It got me thinking about what i want to be? “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Coco Chanel.
My brand is going to be based on 'posh' chewing gum. The new must have product to fill our handbags.
What do i need to start thinking about?
- What bag would this product come in?
- Vouchers
- Posters
- Magazine adverts
- Taxi ads.
- Tube ads.
- What celebrity has it?
- What will the logo look like?
- Will it have a slogan?
- What shops will sell it?
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