The table above shows the 4 C's (communication, credibility, cost and control) and how effective they are on different mediums. It appears that TV had a low accurancy in terms of flexability, targeting and control. But high interactions and cost. Radio had a medium/low accuracy throughout. Cinema and Internet are good at interacting and controlling.Wednesday, 18 February 2009
The 4 C's
The table above shows the 4 C's (communication, credibility, cost and control) and how effective they are on different mediums. It appears that TV had a low accurancy in terms of flexability, targeting and control. But high interactions and cost. Radio had a medium/low accuracy throughout. Cinema and Internet are good at interacting and controlling.
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