Target Demographic Video's

Target Demographic

Bathroom Graduate (video 1)
What Would I Sell Them? A digital radio
How? Advert in free press (London Lite/Metro) or radio advertising
What Messages would I send? Better quality sound & simple to use

Getting Ready Graduate (video 2)
What Would I Sell Them? A better value mobile contract
How? Direct mail/ radio advertising/ tube ads
What Messages would I send? Unlimited text messages

Pre Friday Graduate (video 3)
What Would I Sell Them? A mobile with MP3 player/radio
How? Online advert (Amazon)
What Messages would I send? Everything you need all rolled into one

Weekday Eve Graduate (video 4)
What Would I Sell Them? A DVD
How? TV advert/ magazine advert (style/heat)
What Messages would I send? Staying in is the new going out

Work School Graduate (video 5)
What Would I Sell Them? Gig tickets
How? Internet / local radio advert
What Messages would I send? Easy to book, for one night only

Bathroom Party Girl (video 6)
What Would I Sell Them? Blonde shampoo (in nice packaging)
How? Promotional voucher in paper
What Messages would I send? Sexy hair for everyday (free bag on every purchase)

Bedroom Party Girl (video 7)
What Would I Sell Them? Wind down CD
How? Internet/radio advert
What Messages would I send? Separate yourself from the fast moving world

Pre Friday Party Girl (video 8)
What Would I Sell Them? Raving Glow sticks
How? Bus stop/ tube adverts
What Messages would I send? Stand out in the crowd, lasting all night long

Travelling Party Girl (video 9)
What Would I Sell Them? Oyster / student 3rd off travel card
How? Bill board advert/ outdoor
What Messages would I send? Save money on travel

Travelling Professional (video 10)
What Would I Sell Them? A portable TV with radio
How? Advert in The Times
What Messages would I send? TV and radio anytime anywhere

Bathroom Professional (video 11)
What Would I Sell Them? Electric toothbrush
How? Train adverts/local radio station adverts
What Messages would I send? Save time in morning/ long lasting fresh breath

Getting Ready Professional (video 12)
What Would I Sell Them? Children play pen – educator
How? Local radio / train adverts
What Messages would I send? Keeping your children occupied and educated

Shopping Professional (video 13)
What Would I Sell Them? Online food shopping service
How? Sunday times/ Weekend supplements
What Messages would I send? Weekly shopping delivered straight to your door

Weekday Eve Professional (video 14)
What Would I Sell Them? Bath time toys and bed time story books
How? Train/ outdoor adverts
What Messages would I send? Extra bonding time with your children