Over the weekend, i have been thinking what i want my project to be based on. I have decided I am going to be branding a new exclusive chewing gum range called 'Posh'. I have started by designing the packaging for Posh (see above) POSH is aimed at the older, more sophisticated market.
It will be sold in department stores such as Harvey Nichols and Harrods.
So why will it work?
A gap in the market.
The older generation.
A transformation to attitudes and gum.
Differentiation from the competition.
A need for sophistication.
A POSH audience.
'I have never heard of such nonsence'.
Well you have now.
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