Monday, 16 March 2009
Sunday, 8 March 2009
posh in location
Posh chewing gum is exclusive. It can not be found in the typical 'corner shop' that other chewing gums are distributed. It can only be purchased at Harvey Nichols in the sweet section (see above). Our target customer will choose Posh over any other product sold because it is the only chewing gum. You may notice above that the procucts vary from chocolate, mints, jelly beans etc. Thursday, 5 March 2009
Tuesday, 3 March 2009
Wednesday, 25 February 2009
Branding Task 2.
Topshop
Brand strategy
The overall atmosphere of the store is buzzing with colour and vibrancy. The displays are funky and eye-catching; the wallpaper is girly and floral with childlike drawings of London, giving a playful feel. It truly is an amazing experience! However when I first visited the store, I felt like I had be subjected to ‘image overload’, there was just so much to look at I didn’t know where to start, when I did find what I was looking for, there was so many different versions, I felt spoilt for choice and found it impossible to make a decision! Saying this I totally credit their wide range of merchandise, it is always up to date and on top of the latest fashion trends. Arcadia and Topshops target is to be Britain’s biggest provider of young fashion, which so far they have achieved by catering for all types of fashion groups, (such as punk, rock, gothic, trend, BoHo, Vintage, glamour ect.)
Brand proposition
Products sold in Topshop range from, dresses, tops, knitwear, jackets/coats, jeans, trousers, shorts, skirts, leggings, playsuits, shoes and most stores sell Kate Moss’ collection. However, the flagship store situated in Oxford Circus hold more unique garments. And smaller boutiques invest their products in Topshop.
Topshop Oxford Street is the world's largest fashion store and is also the home of the brand's flagship store. Topshop on Oxford Street offers many services to its customers such as a nail bar, a one hour tailoring service, a hair salon by famed catwalk hairdresser Daniel Hersheson, and a one hour delivery service whereby customers can place an order to the store and their products will be delivered by Vespa scooter to them within one hour, providing that they live in the delivery zone. Topshop also houses an EAT sandwich bar. So when shoppers want to have a break, there can, and then finish off indulge themselves in Topshop luxury goods. Topshop Oxford Circus attracts around 28-30,000 customers each day.
Brand expression/communication
Topshop when it comes to brand expressions and communication is on the ball. Not only are the cloths fully labelled up with Topshop tickets, they give out bags with Topshop written all over. Not to think about the steady positioning in the flagship store.
Brand strategy
The overall atmosphere of the store is buzzing with colour and vibrancy. The displays are funky and eye-catching; the wallpaper is girly and floral with childlike drawings of London, giving a playful feel. It truly is an amazing experience! However when I first visited the store, I felt like I had be subjected to ‘image overload’, there was just so much to look at I didn’t know where to start, when I did find what I was looking for, there was so many different versions, I felt spoilt for choice and found it impossible to make a decision! Saying this I totally credit their wide range of merchandise, it is always up to date and on top of the latest fashion trends. Arcadia and Topshops target is to be Britain’s biggest provider of young fashion, which so far they have achieved by catering for all types of fashion groups, (such as punk, rock, gothic, trend, BoHo, Vintage, glamour ect.)
Brand proposition
Products sold in Topshop range from, dresses, tops, knitwear, jackets/coats, jeans, trousers, shorts, skirts, leggings, playsuits, shoes and most stores sell Kate Moss’ collection. However, the flagship store situated in Oxford Circus hold more unique garments. And smaller boutiques invest their products in Topshop.
Topshop Oxford Street is the world's largest fashion store and is also the home of the brand's flagship store. Topshop on Oxford Street offers many services to its customers such as a nail bar, a one hour tailoring service, a hair salon by famed catwalk hairdresser Daniel Hersheson, and a one hour delivery service whereby customers can place an order to the store and their products will be delivered by Vespa scooter to them within one hour, providing that they live in the delivery zone. Topshop also houses an EAT sandwich bar. So when shoppers want to have a break, there can, and then finish off indulge themselves in Topshop luxury goods. Topshop Oxford Circus attracts around 28-30,000 customers each day.
Brand expression/communication
Topshop when it comes to brand expressions and communication is on the ball. Not only are the cloths fully labelled up with Topshop tickets, they give out bags with Topshop written all over. Not to think about the steady positioning in the flagship store.
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